I have recently added a Q&A section to my site... feel free to ask if you have any burning Image or Personal Branding queries and I will get back to you as soon as.
On that note, I thought that I would share my 'top tips' for Personal Branding.
Here we go:
- Find out how you are actually perceived or what your reputation is – ask a variety of people;
- Spend some time exploring what it is about you that is or will be memorable, different, distinct and deeply compelling to your market or audience;
- Ask yourself if what you are offering is authentic, if not it will only breed mistrust;
- Make sure that your message or what you deliver is consistent, if it is erratic, it will lose value and undermine your efforts;
- Create a Personal Brand statement outlining who you are, what you do, how you do it and why it is compelling… and use abridged versions of it consistently wherever appropriate;
- Explore how you can make your Personal Brand known to your market or audience and act on it.
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