Web 2.0 Expo NY: Gary Vaynerchuk - Building personal brand...

Gary Vaynerchuk talks about building personal brand within the social media landscape.

His PP message - patience and passion ring true. So many are questioning what they are doing, whether they have a true passion for it. Gary's message: if you are not doing what you do with passion, stop doing it!

There are a few seminal moments in life when we get to take a step back from the day to day and really ask ourselves if what we do with most of our time is something that we are truly passionate about. More often than not, those seminal moments come with change. And usually, we are not in the driving seat. It comes out of the blue - often it seems harsh, unfair, difficult. The rug is pulled from under our feet and we are left floundering, gasping for air like a fish out of water.

I see this day to day with my clients, and have experienced it myself on too many occasions. If we don't live our passions, if we are not prepared to take the risk and change what we are doing, then life comes along and changes it for us. And all too often, its downright uncomfortable to say the least.

I'll leave the expletives for Gary - suffice to say that its a little like a spring clean - grab the opportunity, claim the space that loss presents and take a stance. Work out what you love to do and then begin. And don't stop until you find the flow, are in the groove, totally in the zone. You will know when you get there. The feeling is awesome.

Personal Branding Masterclass

Our next personal branding half-day workshop is coming up - this Friday 27th March 09 in Knightsbridge. There are still a few places left so do book now if you want to learn how to use your personal brand to your advantage.

We will focus on the current market conditions and how best to position yourself either in the organisation that you work for, with headhunters and prospective employers or, if you are in the public eye - with the audience that you need to appeal to.

And feel free to give me a call or send me a mail if you have any questions or queries on +44 776 800 2840 / louise@mowbraybydesign.com.

I look forward to seeing you there.

Louise

Public Speaking & Presenting

Does the thought of presenting or speaking in public rock your very core? So many are paralysed - reduced to a hyperventilating, sweaty fight or flight muddle by the very thought of getting up in front of a group. And yet, having the presence to deliver your intended message in an impactful way is a vital foundation skill that we can all learn. I think that they should teach this stuff in school. And not only in the debating society. The ability to perform with passion and conviction is all about a simple change in focus - from ourselves to our audience.

So as a start, with a focus on your audience, you need to apply the power of PIE. That is Persuading, Informing, Entertaining or Educating. I'm not too keen on yet another acronym, however, we all like the power of PIE/Pi/pie.

This particular PIE is all about the purpose or objective of your talk - whether you are delivering to the members of the board or at a conference of thousands. What are you trying to achieve? Do you need to persuade; are you simply informing; does it need to be entertaining or is the purpose to educate? Once you are clear in your own mind, you have the flavour or tone of your presentation. The secret here is to keep the focus, don't waiver.

The charismatic Steve Jobs does it best: