Web 2.0 Expo NY: Gary Vaynerchuk - Building personal brand...

Gary Vaynerchuk talks about building personal brand within the social media landscape.

His PP message - patience and passion ring true. So many are questioning what they are doing, whether they have a true passion for it. Gary's message: if you are not doing what you do with passion, stop doing it!

There are a few seminal moments in life when we get to take a step back from the day to day and really ask ourselves if what we do with most of our time is something that we are truly passionate about. More often than not, those seminal moments come with change. And usually, we are not in the driving seat. It comes out of the blue - often it seems harsh, unfair, difficult. The rug is pulled from under our feet and we are left floundering, gasping for air like a fish out of water.

I see this day to day with my clients, and have experienced it myself on too many occasions. If we don't live our passions, if we are not prepared to take the risk and change what we are doing, then life comes along and changes it for us. And all too often, its downright uncomfortable to say the least.

I'll leave the expletives for Gary - suffice to say that its a little like a spring clean - grab the opportunity, claim the space that loss presents and take a stance. Work out what you love to do and then begin. And don't stop until you find the flow, are in the groove, totally in the zone. You will know when you get there. The feeling is awesome.

Life Changing Events in May

Are you a Leader, Entrepreneur or dealing with change in these tough economic conditions?

We are delivering three life changing evening workshops on the 18th, 19th and 20th May to hone your soft skills - vital in these difficult times.

Click on the appropriate link for more info and to reserve online - places are limited so do book early to avoid disappointment.

18 May - Leadership Brand
19 May - Entrepreneurial Brand
20 May - Vital Transitions

And feel free to contact me if you have any questions or queries: louise@mowbraybydesign.com

What do Microsoft, Dyson and HP have in common?

Is this the right time to start a new business? We are expecting the largest reduction in GDP since 1946 in the next 12 months - and unemployment levels are set to rise to over 3.25 million by the end of 2010.

And interesting to note that Bill Gates founded Microsoft in the recession of 1975, James Dyson launched his vacuum company in the early 90’s and Hewlett-Packard emerged out of a garage at the end of the Great Depression. According to Ernst & Young’s ITEM Club, the recession may well be the catalyst for the next generation of UK entrepreneurs.

The current situation may well fuel an increase in entrepreneurial activity, which will undoubtedly play an increasingly important part in re-energising the economy. On the other hand, investors are cautious and unless the people driving the ideas are creative and persistent, they may not find the funding they need. Low start up costs, quick routes to market and a high perceived value are vital for customers and investors alike. But without charasmatic, passionate people with strong personal brands leading the way, it will be tough, very tough.