Naomi Campbell interviews....

What a furor. What a flurry. What a flap. All about Naomi Campbell interviewing Hugo Chavez in February 08's edition of GQ. Well, what did we expect... ground breaking insights? We have the unlikely combination of brand 'supermodel' interviewing brand 'dictator' resulting in, well, resulting in not much really. Except perhaps a clear reinforcement of both brands and an inspired wave of controversy for brand GQ.

This is apparently the first in a series by Campbell interviewing 'personalities' in politics, sport and entertainment. If the outraged comments by readers are anything to go by, Campbell's role as contributing editor is something to watch closely. From a personal brand perspective, it will be interesting to see what effect all of this has on how she is perceived.