Simon Cowell

Interesting comment from Simon Cowell on American Idol's latest series cutting the remaining 24 down to 20 this week. He said it as it is... nothing unusual in that, however, he happened to outline the foundations of a powerful personal brand.

Now, we often hear Simon describing a performance as dull, boring, unmemorable. On this occasion, he went into a little more detail. He said that the performer had to bring something different, memorable, interesting, unique, relevant to the table. I would sum it all up and use one word. Compelling. All of these things need to add up to compelling. We need to want more. Loads more.