Top down...

Fabulous company that I am working with at the moment. What a great group of people, most of whom I styled over two days this week. The interesting thing about their image culture is that they have chosen very similar types when it comes to those who are dealing with clients, or the 'face' of the company.

Image culture, as a component part of corporate culture, is always top down. Very simply, if the CEO, board, directors have a sloppy image, you can read between the lines and without fail, the rest will follow. We tend to choose people who are just like us in more ways than one.

From my perspective, I only ever work with organisations where the stakeholders are part of the project. There is little point in attempting to implement lasting, positive change if leaders aren't taking the lead.