Eureka!

Two of my clients this week, both in the public eye have had what they termed a 'eureka' moment. Eureka moments are vital, for without them we have at best the status quo. Both have grappled back control of their public persona's, are in the driving seat and as a result, are having more success.

Too often those in the public eye forgo control of their public persona to their publicists and their public relations companies. Mostly because they haven't explored the authenticity of their Personal Brands and are not able to instruct those who they work with with any clarity or direction. If we are not sure, how can we expect others to be?

We need first to explore the nuances of who we are, what we do... what is compelling and unique about us before we get to the 'publish' stage. In this way, we are better able to work in partnership with those who take us to market, publish us, manage where we are published. And a relief for those who do take us to market - all is clear, no trial and error. We give them the ability to be so much more effective on our behalf...