New Yorkers...

New Yorkers have a rather pragmatic view when it comes to Personal Branding. They know the power of reputation and perception in a conscious, upfront way. As opposed to our European counterparts, who are aware of it in a vaguely unconscious, albeit rather endearing way.

Last week was refreshingly New York, in more ways than one. Most of my clients are rather successful to say the least. The concept of investing in oneself is almost inborn, inbred. At the top of the tree are those rather fascinating animals who work hard and smart at the three rules of creating a strong Personal Brand. Compelling? Absolutely. Authentic? You got it. Consistent? Oh yeah!

Almost all know the vital key to it all. That of being oneself. Better.

To quote Rob Goffee, Professor of Organisational Behaviour, London Business School... "Don't try to be someone else. Be yourself. More. With skill."