Perception, really, truly, is reality. First impressions really, truly, are lasting impressions. I met with a rather extraordinary bunch of people this morning to discuss their organisations' Image Culture. On the one hand, we had the passion, power, commitment of a truly inspiring individual - on the other, we had feedback from the broader community who don't 'get' the value. The two are worlds apart.
Sometimes, passion, content and commitment are not sufficient. If the market that you are attempting to appeal to is not buying, then it is cause for a broad rethink, a re-alignment, an adjustment. And the way to get there is through understanding what your markets want to buy, where they perceive the value. No matter how passionate we are about things, no matter how good and worthy they truly are... unless the value is perceived, we will always be battling, rather than achieving a flow.
20 June 2007
Perception is reality...
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2 comments:
Perception and personal branding directly go together. Your brand is the feeling others get when around you.
Absolutely... interesting when we start looking at the internal image culture of an organisation - image, like all culture is 'top down'. Companies focus much energy on branding and all its derivatives and often ignore that of its people. When the two are not congruent, it results in a negative perception of the company or a 'brand lie'.
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